Inspiring a Life of Significance

“Every child deserves the right to leave her own unique mark on the world”


Angel Jones

CEO of Homecoming Revolution, Founder of Insights by Experts

After matriculating as Deputy Head Girl of Roedean, Angel obtained a double major BA in Economics and English at UCT. She then spent seven years working for M&C Saatchi Advertising in London, where she heard Mandela speak at Trafalgar Square. She was very inspired by his words, “I love you all so much. I want to put you in my pocket and take you home”.

Angel returned home to South Africa in 2000 to found Homecoming Revolution and to co-found Morrisjones Advertising, where she created the kulula.com brand. Angel was a founding member of the SA Chapter of Entrepreneur’s Organisation and served on the Roedean Board for six years. In 2013, Angel stepped full-time into Homecoming Revolution as CEO, turning it into a global Executive Search & Advisory firm for Africa. In 2021 Angel founded Homecoming's new on-demand African Expertise platform: Insights by Experts.

Angel’s accolades include:

  • Top 50 Thriving Female Founders, 2019
  • TedX Speaker, 2017
  • African Leadership Network New Generation Leader, 2011
  • EY World Entrepreneur Awards finalist, 2007
  • Roedean School Centenary Keynote, 2005
  • Financial Mail Small Agency of the Year, 2005
  • FM Emerging Agency of the year, 2004
  • President Thabo Mbeki State of the Nation mention, 2004
  • SABC/Shoprite Checkers Woman of the Year: Award in Media, 2004

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